In-depth Analysis of Resilient Flooring in 2024: Who Will Lead The Trend?

With so many types of flooring materials, what are the development trends? Which types of flooring are more popular in the market? Do you need to adjust your product catalog?

At the end of June, Floor Covering News, a US flooring magazine, released an overview report of the US flooring industry in 2023. Total sales of flooring in the US in 2023 decreased by 10.1% year-on-year, and total sales of flooring materials decreased by 9.1%. The reasons for this decrease are complex, including inflation, economic downturn, and the impact of the pandemic. However, as an emerging building materials manufacturer, PROLUXE is confident in the flooring industry.

1. The market recovery will accelerate, and real estate and related industries will become more active.

After the 2009 US economic crisis, the real estate industry has gradually recovered from the bottom. It has now essentially returned to pre-crisis levels. The recovery of the real estate industry will stimulate the development of many related industries, including the flooring industry.

2. The overall market share of elastic flooring and laminate flooring continues to expand.

As can be seen from the graph, from 2019 to 2023, the total sales volume and sales square meters of elastic flooring and laminate flooring have increased. By 2023, sales will account for more than half of the total revenue. It can be seen that the market awareness and potential of elastic flooring (SPC, WPC, LVT, etc.) and laminate flooring is still large. DECNO has built a production line for SPC flooring in Vietnam. The factory covers an area of 100 acres, has 20 extrusion lines and 6 slitting lines, and the monthly production capacity reaches 1.5 million square meters.

3. With the recovery of commercial projects, the number of engineering procurement has gradually increased

As shown in the figure below, due to the dual impact of the US economic crisis and the pandemic, the proportion of commercial purchases decreased from 2018 to 2022. However, in 2023, the proportion of commercial projects began to increase. Most of the demand for flooring in commercial projects can be summarized as "easy to buy, easy to install, and not easily damaged", and resilient flooring and laminate flooring fully meet this demand. It is believed that the popularity of these two types of flooring will continue to increase in the future.

PROLUXE, a trustworthy new building materials manufacturer.

We have more than 20 years of floor manufacturing experience, providing high-quality OEM and ODM services, with business covering more than 80 countries and regions around the world, and establishing long-term cooperative relationships with more than 600 professional international building materials brands. PROLUXE directly or indirectly provides high-quality floor and wall panel products to many national home building materials retailers, groups and other world-renowned floor brands, with an annual shipment volume of more than 9 million square meters. Floor categories include SPC floor, waterproof laminate floor, LVT floor, WPC floor, etc., and wall panel categories include SPC wall panels, WPC wall panels, etc.